Digital marketing & web solutions
Digital marketing attracts audiences across online platforms through content, search, social media, influencer marketing and integrated performance campaigns. The effective use of these components reflects the importance of a strong digital presence today.
Foundation
A customised website design is considered from four unique perspectives: style, content, usability and SEO friendliness. Integrating these perspectives creates an optimum web solution that is professional in design, accessible to a wider audience and geared towards meeting business objectives.
Search Engine Optimization is both an art and a science. It involves understanding how search engines reward rich, relevant content through stronger placements on Search Engine Results Pages and using that knowledge to improve natural search visibility. It is a fundamental tool in shaping a brand’s online presence.
PPC marketing uses a Cost Per Click model that allows brands to bid for keywords and banner placements. Campaigns can generate immediate results while supporting geo-specific targeting and messaging.
Tailor-made strategies combine search, display, remarketing and programmatic advertising to reach high-value audiences, improve online exposure and boost conversion rates.
Content is what inspires an audience. Website content plays a dual role within a digital marketing strategy, supporting both communication and performance. Content development is the complete process of creating purposeful material to achieve specific business goals.
Users increasingly prefer graphical and experience-led websites over heavy content blocks. Important information should therefore be presented through clear main content, concise snippets and focused bullet points.
The online medium is defined by its measurement capabilities. The power to study visitors in depth, measure, compare and improve on an ongoing basis is essential to pushing boundaries and maximising ROI.
As a Google Marketing Platform Partner, the team specialises in analytics and enterprise-level implementations. This includes multi-site setups, cross-domain tracking, e-commerce module configuration, goals and funnel creation, going beyond a basic analytics setup.
Advanced implementation
Advanced implementation covers multi-site setup, cross-domain tracking, e-commerce configuration, goal creation and funnel measurement.
Expertise can extend across Google Tag Manager, Adobe Analytics, WebTrends and related platforms. A web analytics implementation is recommended before executing any online marketing campaign.
Our process
Analysing the current state of the online business through visibility reviews, strategy audits, website performance checks and competitor evaluation.
Formulating online marketing strategies around the areas that matter most, with a focus on improving visibility and revenue contribution.
Handling activities from online strategy development through to campaign execution, supported by a dedicated web development and digital marketing team.
Campaigns can be developed across leading channels and platforms such as Google, Bing, Yahoo and Baidu, using search, RLSA, display, DRM, retargeting and programmatic media buying.
Campaign structure plays a major role in PPC strategy. Multiple campaigns can be organised around keyword types, geographic markets, customer segments and promotions.
Weekly and monthly reporting provides detailed analysis and trend visibility by channel, medium and geographic market, supporting informed optimisation.
Website structure plays a major role in SEO performance. A search-ready website should include customised title tags, meta tags, H1 tags, image alt text and optimised content.
Complete transparency is provided for every activity undertaken through the PerformanceEye reporting platform. Monthly reports can cover keyword rankings across multiple search engines, performance trends and market-share comparisons against competitors.
Open-source platforms such as WordPress, Joomla and Drupal are supported alongside expertise in interface design, HTML, CSS, JavaScript, PHP, Adobe Flash and other related technologies.
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